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Analyse-Daten?","type":"text"}]},{"type":"paragraph","content":[{"text":"WEBSALE übermittelt an externe Systeme bestimmte Shopdaten in Echtzeit zur weiteren Verarbeitung. Diese Daten sind somit die Grundlage für alle shopspezifischen Statistik-Auswertungen.","type":"text"}]},{"type":"paragraph","content":[{"text":"Es werden keine personenbezogenen Daten übermittelt, sondern nur allgemeine Daten wie z. B.","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"angezeigte Seite (Name der Seite)","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"angezeigte Kategorie (Kategorie-Name)","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"angezeigter Artikel (Artikelname und Artikelnummer)","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Bestellte Artikel (Artikelname, Artikelnummer, Menge und Preis)","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"PLZ, Ort und Land der Rechnungs- und Lieferadresse","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Zahlungsart und Zustellung","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"etc.","type":"text"}]}]}]},{"type":"heading","attrs":{"level":1},"content":[{"text":"Datenschnittstelle","type":"text"}]},{"type":"paragraph","content":[{"text":"WEBSALE übergibt die Daten in JavaScript-Variablen, die wiederum per JavaScript ausgelesen und verarbeitet werden können. Das JavaScript, das die übergebenen Variablen verarbeitet, wird in der Regel vom externen Dienstleister erstellt.","type":"text"}]},{"type":"paragraph","content":[{"text":"Auf jeder von WEBSALE generierten Seite werden vom Shopsystem die entsprechende JavaScript-Variablen gesetzt.","type":"text"}]},{"type":"paragraph","content":[{"text":"Der allgemeine Aufbau sieht folgendermaßen aus:","type":"text"}]},{"type":"codeBlock","content":[{"text":"\n \n ...\n \n \n ...\n ...\n \n \n \n","type":"text"}]},{"type":"paragraph","content":[{"text":"Am Ende der HTML-Seite werden die entsprechenden Code-Teile von WEBSALE eingesetzt. Zuerst werden dort von WEBSALE die JavaScript-Variablen gesetzt. Anschließend wird eine JavaScript-Datei aufgerufen, das die von WEBSALE gesetzten Werte ausliest, weiterverarbeitet und an das externe System übermittelt.","type":"text"}]},{"type":"paragraph","content":[{"text":"Das JavaScript wird in der Regel vom externen Dienstleister erstellt.","type":"text"}]},{"type":"heading","attrs":{"level":2},"content":[{"text":"Beschreibung der Variablen","type":"text"}]},{"type":"paragraph","content":[{"text":"Auf jeder Seite wird die Variable \"ws_state\" gesetzt, die den Status bzw. Zustand angibt. Abhängig von dieser Variablen, folgen weitere Variablen.","type":"text"}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Netto-/Brutto-Preise","type":"text"}]},{"type":"paragraph","content":[{"text":"In einem Netto-Shop werden alle Preise bzw. Kosten (außer ws_basket_total) in Netto (exklusive MwSt.) ausgegeben. In einem Brutto-Shop werden alle Preise bzw. Kosten in Brutto (inklusive MwSt.) ausgegeben.","type":"text"}]},{"type":"paragraph","content":[{"text":"Einige Kosten (Warenwert, Gesamtsumme etc.) werden in Netto und Brutto ausgegeben.","type":"text"}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Standard-Variablen","type":"text"}]},{"type":"paragraph","content":[{"text":"Standard-Variablen werden auf jeder Seite ausgegeben und können auch leer sein.","type":"text"}]},{"type":"table","attrs":{"layout":"default","width":760.0,"localId":"8e09fd5c-0c26-4534-b857-34487af6724c"},"content":[{"type":"tableRow","content":[{"type":"tableHeader","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"Variable","type":"text","marks":[{"type":"strong"}]}]}]},{"type":"tableHeader","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Bedeutung","type":"text","marks":[{"type":"strong"}]}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_state","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Status bzw. Zustand in dem sich der Shop befindet, wenn die Seite angezeigt wird.","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_shopid","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Die ShopID wird von WEBSALE vergeben und existiert zu jedem WEBSALE-Shop.","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_subshopid","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Die SubshopID wird von WEBSALE vergeben und existiert zu jedem WEBSALE-Shop. Subshops werden z. B. für weitere Shop-Sprachen verwendet, können aber auch einen Endkundenshop (B2C) oder Händlershop (B2B) repräsentieren.","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_sid","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Session-ID des Shops","type":"text"}]},{"type":"paragraph","content":[{"text":"Diese 32-stellige ID wird für jeden Shop-Besuch eindeutig generiert. Mit Ihr lässt sich damit eine exakte Anzahl der Besuche messen.","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_extid","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Diese optionale ID wird von einem externen Dienstleister vergeben.","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_page_name","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Name der angezeigten Shop-Seite, z. B. \"Warenkorb\"","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_data_type","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Mögliche Werte:","type":"text"},{"type":"hardBreak"},{"text":"basic: Es werden nur Standardinformationen ausgegeben","type":"text"},{"type":"hardBreak"},{"text":"advanced: Es werden zusätzliche Informationen ausgegeben, die in dieser Dokumentation ","type":"text"},{"text":"blau","type":"text","marks":[{"type":"textColor","attrs":{"color":"#0000ff"}},{"type":"strong"}]},{"text":" markiert sind.","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_order","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Mögliche Werte:","type":"text"},{"type":"hardBreak"},{"text":"yes: Seite ist Teil des Bestellprozesses.","type":"text"},{"type":"hardBreak"},{"text":"no: Seite ist kein Bestandteil des Bestellprozesses","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_referer","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Wird beim Aufruf des Shop optional mit übergeben","type":"text"}]},{"type":"paragraph","content":[{"text":"z. B. “...&ref=google“","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_subreferer","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Weitere Infos zum Referer","type":"text"}]},{"type":"paragraph","content":[{"text":"Wird beim Aufruf des Shop optional mit übergeben","type":"text"}]},{"type":"paragraph","content":[{"text":"z. B. “...&subref=banner26“","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_http_referer","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"HTTP-Referer. Komplette URL, von der der Shop aufgerufen wurde. ","type":"text"}]},{"type":"paragraph","content":[{"text":"Bitte beachten Sie:","type":"text"},{"type":"hardBreak"},{"text":"Ein HTTP-Referer wird nicht immer vom Browser übergeben!","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_login_type","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Aktueller Zustand der Anmeldung/Registrierung","type":"text"}]},{"type":"paragraph","content":[{"text":"Mögliche Werte:","type":"text"},{"type":"hardBreak"},{"text":"na: Kunde ist (noch) nicht angemeldet","type":"text"},{"type":"hardBreak"},{"text":"login: Altkunde hat sich angemeldet","type":"text"},{"type":"hardBreak"},{"text":"register: Neukunde hat sich registriert","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_tp1","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Ein optionaler Parameter (maximal 128 Zeichen), der zusätzlich beim Aufruf des Shops (mit “&ws_tp1=...“) übergeben werden kann. ","type":"text"},{"type":"hardBreak"},{"text":"Der Wert wird von WEBSALE auf jeder Seite ausgegeben.","type":"text"},{"type":"hardBreak"},{"text":"Wenn dieser Parameter beim Aufruf fehlt, dann gibt WEBSALE einen Leerstring zurück (ws_tp1=““).","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_tp2","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Bedeutung und Handling wie bei “ws_tp1“","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_tp3","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Bedeutung und Handling wie bei “ws_tp1“","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_gclid","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Optionale GoogleClickID (maximal 64 Zeichen), die zusätzlich beim Aufruf des Shops (mit „&gclid=...“) übergeben werden kann.","type":"text"},{"type":"hardBreak"},{"text":"Der Wert wird von WEBSALE auf jeder Seite ausgegeben.","type":"text"},{"type":"hardBreak"},{"text":"Wenn dieser Parameter beim Aufruf fehlt, dann gibt WEBSALE einen Leerstring zurück (ws_gclid=““).","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_test","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Mögliche Werte:","type":"text"},{"type":"hardBreak"},{"text":"yes: Der Shop befindet sich im Testmodus","type":"text"},{"type":"hardBreak"},{"text":"no: Der Shop befindet sich nicht im Testmodus","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_userindex_md5","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"MD5-Hash (16 Byte, 32 Zeichen) des Userindexes. Der UserIndex ist eine eindeutige ID, wenn sich ein User im Shop anmeldet oder neu registriert. Diese ID wird nur einmal vergeben und bleibt für einen User über den gesamten Zeitraum konstant. Für nicht angemeldete User ist dieser Parameter leer.","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_email_md5","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"MD5-Hash (16 Byte, 32 Zeichen) der E-Mail-Adresse. Dieser Wert wird erst dann ausgegeben, wenn der Shop die E-Mail-Adresse des Bestellers kennt.","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_price_type","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Werte:","type":"text"},{"type":"hardBreak"},{"text":"net: Alle Preise/Kosten außer „ws_basket_total“ sind Netto","type":"text"},{"type":"hardBreak"},{"text":"gross: Alle Preise/Kosten sind Brutto","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_currency","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Währungscode nach ISO 4217, z. B. „EUR“ für Euro","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_currency_display","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Optionale Zielwährung nach ISO 4217, wenn mehrere Subshops mit unterschiedlichen Währungen arbeiten","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[146.0]},"content":[{"type":"paragraph","content":[{"text":"ws_exchange_rate","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"background":"#auto","rowspan":1,"colwidth":[534.0]},"content":[{"type":"paragraph","content":[{"text":"Optionaler Umrechnungskurs, bezogen auf die 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